By  on February 20, 2018

Gap Inc. chief executive officer Art Peck thinks the brand can do better and is replacing president Jeff Kirwin to prove it.

Kirwin is a Gap veteran who joined the company in 2004 from Target Corp. He’s held various executive roles in his nearly 15 years with the brand and became president in 2014. While Peck said Gap under Kirwin’s leadership has improved in a number of areas, including its overall operating model and the quality and fit of its garments, it hasn’t been enough.

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