NEW YORK — Audemars Piguet has promoted Xavier Nolot to chief executive officer of the Americas, effective immediately.

Based in New York and reporting to François-Henry Bennahmias, ceo of Audemars Piguet, Nolot will also advise the brand’s South American business in Mexico and Latin America. He will spearhead all financial, operational, sales and marketing divisions for the brand.

Nolot joined the timepiece company a decade ago as sales administration manager and in 2005 was promoted to vice president of logistics and information systems of Audemars Piguet North America.