LONDON — It’s been a big year for Bally, which is being sold to the Chinese company Shandong Ruyi, and has moved its headquarters from London and now has hubs in Caslano, Switzerland and Milan, Italy. On Wednesday, the company announced more changes, with the appointment of Eva Quirrenbach as chief marketing officer and the promotion of Silvia Onofri as chief executive officer for the EMEA region.
Quirrenbach replaces Billy Daley as chief marketing officer. Daley was appointed as the brand’s first chief marketing officer in 2016. Quirrenbach previously occupied the role of vice president of global brand marketing at Tory Burch and held strategic roles within the Tod’s Group in Italy and the U.S.
“Eva is an excellent addition to the Bally team. The combination of a consolidated experience and understanding of luxury brands with her background driving the strategic development of successful global projects make her the ideal leader to drive Bally’s commitment to unified commerce on a global level,” said Frédéric de Narp, Bally’s ceo.
Bally has created a new role for Onofri to reinforce the brand’s new, three-pronged regional strategy. Onofri will oversee brand operations in the EMEA region in addition to her current role as vice president of global wholesale. Onofri has been with the Bally group for more than 10 years.
“Silvia has the unique benefit of intimately understanding the Bally brand and its DNA, and having proven experience in forging new relationships with the world’s leading retailers and their customers,” de Narp said. “With this invaluable expertise in hand, I am confident that she will infuse the EMEA retail division with unique market insights to take Bally to the next level in these crucial markets,” he said.