Leslie Blodgett, the former chief executive officer and creator of bareMinerals, is stepping down from her current advisory role with Bare Escentuals.

Going forward, Blodgett will serve as a member of the Shiseido Americas Creative Center, which is led by Marc Rey, president and ceo of Shiseido Americas. Blodgett started bareMinerals in 1995, serving as the company’s ceo for 16 years. She took the company public in 2006. In 2010, after it was acquired by Shiseido, Blodgett transitioned from ceo to executive chairman.

“Leslie not only transformed the way women think about makeup by pioneering the use of mineral cosmetics, she created an entirely new business model,” said Simon Cowell, Bare Escentuals ceo. “Leslie’s innate passion for the customer has resulted in a true community brand, at the heart of which is an authentic intimate connection. We are grateful for the guidance and motivation she has continued to provide over the past few years as a strategic adviser, and we remain dedicated to building on her original vision.”

“Bare Escentuals is much more than a business to me and it represents much more than a brand to our customers,” Blodgett said. “Over the past 22 years, I have made some of my best friends — both with colleagues and customers — through the bareMinerals and Buxom brands and I want to thank everyone who was part of this amazing journey with me. I am incredibly grateful for these relationships and for these two iconic brands we built together.

“While I look forward to embarking on my next chapter, I leave with an incredible sense of pride around what the company has achieved — including the community we have built — and at the same time an amazing sense of purpose,” she continued. “I will remain connected to Bare Escentuals through my role as an adviser to Shiseido Americas, and I look forward to seeing the new ways in which the brand will continue to inspire and connect women around the world.”