PARIS — The link between art and beauty keeps getting stronger.

This story first appeared in the June 2, 2009 issue of WWD. Subscribe Today.

Natural beauty company Yves Rocher is sponsoring an exhibition at Paris’ Centre Pompidou called “Elles@centrepompidou.” Running through May 2010, it focuses on 500 works by 280 European women artists who address issues ranging from discrimination to conceptions of beauty.

Yves Rocher said it is celebrating women from the world over. “The paintings, installations and performances in this exhibition put this diversity on display and reflect the commitment, creativity and inventiveness of these artists,” the company stated.

Meanwhile, the L’Oréal Corporate Foundation is sponsoring an exhibition called “Le Bain et le Miroir: Soins du Corps et Cosmétiques de l’Antiquité à la Renaissance” (which translates to “The Bath and the Mirror: Body Care and Cosmetics from Antiquity to the Renaissance”). The exhibition, on through Sept. 21, has two parts. One, at Paris’ Musée de Cluny, highlights beauty and bathing from Antiquity through the Middle Ages.

For that exhibit, L’Oréal research laboratories not only helped with the chemical analysis of some ancient cosmetics but was also involved in writing a book, whose name is the same as the exhibit’s. Gallimard published the 340-page tome penned in French.

At the National Museum of the Renaissance in Ecouen, France, the exhibit concentrates on beauty during the Renaissance.

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