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Special Issue
Beauty Inc issue 02/20/2015

These are the women responsible for creating the modern-day beauty industry.

This story first appeared in the February 20, 2015 issue of WWD. Subscribe Today.

 

Estée Lauder: The woman who started it all with four products in 1946 and created a company that today has more than $10 billion in sales. Is there a more revered—or quoted—figure in the beauty industry?


Elizabeth Arden: A story of firsts, from the first salon on Fifth Avenue in 1910 to the creation of the makeover. Her innovations, like Eight Hour Cream, continue to resonate today.


Mary Kay Ash: Frustrated after being passed over for promotions in favor of men, the intrepid Texan started her own company with five products. Her signature pink Cadillac became the ultimate symbol of success.

Helena Rubinstein: The eldest of eight daughters born to a shopkeeper in Poland, Rubinstein—one of the first female self-made millionaires—created a global empire that fueled her lavish lifestyle.

Eunice Johnson: Johnson built a publishing empire with her husband, then created Fashion Fair Cosmetics when she recognized the dearth of offerings suitable for women of color. Her annual fashion tours were legendary.


Elizabeth Taylor: The superstar who single-handedly created the celebrity fragrance category. White Diamonds is still a best-seller.


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