LONDON – Moorbrook Textiles, parent of the Scottish manufacturer Alex Begg, which sells cashmere scarves and other accessories under the Begg & Co. label, has named Patrick Albaladejo chairman following the retirement of James Mason.

Albaladejo was previously the deputy chief executive at Hermès International, in charge of brand strategy, image and communications. Prior to joining Hermès, Albaladejo was managing director of the Scottish drinks company William Grant & Sons, and before that held posts at Diageo and Sovedi France. He also serves as academic director of the luxury chair at the HEC Business School, and lectures on luxury brand marketing.

Begg & Co. manufactures for brands including Ralph Lauren, Vivienne Westwood and Mulberry. The company makes scarves, shawls and throws under its own label and sells at stores including Bergdorf Goodman, Liberty, Selfridges, Joseph, Fortnum & Mason and Matchesfashion.com.

Ian Laird, managing director of Moorbrook Textiles, said Albaladejo is joining Begg as the company celebrates its 150th anniversary. “We very much look forward to benefiting from his considerable expertise and insights into global luxury brand development,” said Laird.

“It is quite an opportunity to be invited to be part of a 150 year-old company with such a tremendous heritage and know-how combined with the energy of a start-up,” Albaladejo said. “I am confident Moorbrook’s future will be even brighter.”

Alex Begg uses a mix of high-tech and traditional weaving methods. One of its oldest techniques involves the use of teasels, dried flower heads that resemble thistles. The technique, which takes time, involves gently brushing the woven cashmere cloth to raise the nap (the fuzzy surface on a textile) and give the fabric softness and shine.

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