Bergdorf Goodman has promoted Ginny Hershey-Lambert to executive vice president of merchandising, a new position establishing her as the luxury emporium’s chief merchant overseeing all women’s and men’s categories. Hershey-Lambert continues to report to Jim Gold, president and chief executive officer of Bergdorf Goodman.

This story first appeared in the August 2, 2010 issue of WWD. Subscribe Today.

In October, Gold will broaden his role at the Neiman Marcus Group by becoming president of specialty retail, in which he will oversee the merchandising and store operations for the Neiman Marcus and Bergdorf Goodman divisions. “Because I am not going to be able to spend as much time at Bergdorf Goodman, I felt it was important to elevate Ginny so there is an individual who has responsibility for the entire store from a merchandising standpoint on a day-to-day basis,” Gold told WWD. Vendors come to New York regularly, Gold added, to negotiate with Bergdorf’s officials on strategies and presentations at the store.

“It’s much easier to stay focused if there is a merchandising lead,” Gold said. “That was my responsibility, so I want to make sure that we don’t slip at all with respect to merchandising.”

The impending retirement of Burt Tansky, president and ceo of Neiman Marcus Inc., triggered Gold’s shift as well as the promotion of Karen W. Katz, president and ceo of Neiman Marcus Stores, to president and ceo of Neiman Marcus.

Hershey-Lambert was Bergdorf’s senior vice president and general merchandise manager of women’s ready-to-wear, shoes, handbags and accessories. She did not have men’s before. She joined Bergdorf’s in 2005 as senior vice president and gmm of apparel. She later assumed additional responsibility for footwear, handbags and accessories. Prior to joining Bergdorf’s, she spent 17 years in various merchant roles with Neiman Marcus.

Margaret Spaniolo, senior vice president and gmm of men’s, jewelry, beauty and home decor, now reports to Hershey-Lambert, instead of Gold. On the store-operations side, the point person continues to be Bill Brobston, senior vice president and general manager.

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