PARIS — Biotherm International has a new chief.

The L’Oréal-owned brand has named David Fridlevski as its general manager. He succeeds Patrick Kullenberg in the post.

Fridlevski was formerly marketing director at Biotherm.

Kullenberg served as general manager of Biotherm between September 2011 and March of this year, according to his LinkedIn profile. It says the executive has been appointed general manager of L’Oréal Luxe Nordics.