Nearly 700 members, friends and guests of Cosmetic Executive Women gathered Tuesday at the Waldorf-Astoria Hotel for the organization’s annual the Beauty of Giving luncheon, which raises funds for Cancer and Careers, a CEW Foundation program designed to provide support for working women with cancer.

This story first appeared in the December 18, 2009 issue of WWD. Subscribe Today.

The event raised $515,650 for the cause and honored Leslie Blodgett, chief executive officer of Bare Escentuals Inc.

“I don’t have a humungo check to give you, but what I do have is a story of what it’s like to raise awareness,” said Blodgett, animatedly discussing Belinda, a breast cancer patient she’d met in her travels. “She said that Bare Minerals gave her her glow back. I hate sounding cliché, but when you leave this room and you tell others about this luncheon, you are raising awareness and supporting a great organization. I guarantee someone will benefit from that.”

A spirited live auction offering six luxurious trips raised $48,500 — Blodgett, Procter & Gamble Co.’s Gina Drosos and Nars’ Louis Desazars prevailed in their bids for trips to Canyon Ranch Miami (Blodgett); the Four Seasons Resort Nevis in the West Indies (Drosos), and LaPlaya Beach & Golf Resort in Florida (Desazars).

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