By  on March 25, 2019

LONDON — British retailer Boden is ramping up its digital and consumer engagement efforts, hiring former Tory Burch and Burberry staff member Shaun Perkinson as chief technology officer, a new role.

Boden began life in the Nineties as a mail order catalogue and has since expanded online and into wholesale and brick-and-mortar stores. The company is now looking to fine-tune its multichannel offer, and said one of the main reasons it hired Perkinson was to “improve and personalize” the Boden customer experience.

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