PARIS — Bonpoint has appointed Hugues de la Chevasnerie as chief executive officer.
He is to succeed Sabine Brunner, who is leaving “to pursue a personal project abroad,” according to the brand.
Brunner had joined the company in April 2014. She is credited with developing the label’s product range and collections beyond children’s wear, while significantly increasing the brand’s visibility in foreign markets.
She is expected to leave the company on Dec. 4, following a transition period.
Christopher Descours, chairman of EPI, Bonpoint’s mother company, said Brunner’s departure follows “a wonderfully successful celebration of the house’s 40th anniversary. We would like to take this opportunity to express to her our warmest gratitude for the work accomplished under her leadership [and] wish her the very best in her future projects.”
He added: “Hugues will pursue the efforts initiated by Sabine Brunner to develop the Bonpoint offer and the brand’s reputation abroad.”
A former ceo of Burberry Fragrances, which is part of the Interparfums group, de la Chevasnerie will be in charge of establishing Bonpoint “as a fashion house” and “will also draw on his extensive experience in the beauty sector to develop the range of Bonpoint skincare products and perfumes,” whose sales doubled last season as Bonpoint is making efforts to reposition itself as a lifestyle brand.
De la Chevasnerie started his career in distribution and department store management at Printemps and Galeries Lafayette, where he was responsible for the Christian Dior Parfums account.