Bonpoint RTW Spring 2017

PARIS — Luxury children’s wear retailer Bonpoint has named Marie-Sabine Leclercq as its chief executive officer.

In her new role, effective on May 3, she succeeds Hugues de la Chevasnerie.

“EPI is grateful to Hugues de la Chevasnerie for his contribution to the development of the brand,” Bonpoint’s parent company EPI said in a statement.

Since November 2016, Leclercq has led Bonpoint’s international marketing and communications. As ceo, she is charged with continuing to develop Bonpoint’s product lines and collections, increase the brand’s awareness and lead its international expansion.

Leclercq joined Bonpoint after resigning from Lanvin as global communications director. She had arrived at Lanvin in July 2015 from Longchamp, where she was head of international trade marketing and communications since 2008.

The executive has also headed global communications at Louis Vuitton and held senior press and communications roles at Coty Inc. and L’Oréal.

Controlled by French group EPI — also parent of footwear firm J.M. Weston, shirt specialist Alain Figaret and Champagne-maker Piper-Heidsieck — Bonpoint operates 115 stores in 29 countries.

The company was founded in 1974 by Jean-Louis Descours.

At a recent event in New York to promote the launch of its Mon Premier Diamant line, a collaboration with jewelry designer Neva Oslo, Bonpoint’s artistic director Christine Innamorato said the brand was looking to expand in the Americas.

In response to interest among shoppers in Canada requesting the label, it is looking for stores in Toronto and Vancouver. Las Vegas and Costa Mesa’s South Coast Plaza are being considered for store openings, though another West Coast port-of-call, San Francisco, has been challenging in terms of available real estate.

By 2020, the company aims to open three more stores, Innamorato said. In the meantime, the immediate focus is expediting e-commerce by shifting logistics to the U.S. from France. By opening its first U.S. distribution center in Queens in June, the company aims to help defray shipping costs for U.S. clients.