PARIS — PPR-owned Place Vendôme jeweler Boucheron has appointed Claire Choisne as director of creation, effective immediately.

This story first appeared in the September 6, 2011 issue of WWD. Subscribe Today.

Choisne, 35, was most recently creative studio manager for jeweler Lorenz Bäumer, where she worked for 10 years.

Choisne will report directly to president and chief executive officer Pierre Bouissou, who joined Boucheron in June, succeeding Jean-Christophe Bédos.

Commenting on Choisne’s appointment, Bouissou stated: “I am delighted to welcome to the Boucheron team a highly professional and indisputable talent in the creative world within our sector. Creativity, audacity and innovation — very strong elements throughout Boucheron’s history — are determining assets for the house. I am confident that Claire will be able to draw on them with a fresh, modern approach, while reaffirming Boucheron’s historic identity and its iconic aesthetic codes.”

The first collection under Choisne will be presented in 2012.

For the past seven years, the creation of the house’s collections has been a team effort between its creative studio, artisans and the house’s marketing department. Solange Azagury-Partridge was the creative director from 2001 to 2004.

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