PARIS — Kering has appointed Cyril Cabellos as global communications director at Boucheron.

Cabellos, who started in the position on March 1, reports to Boucheron chief executive officer Hélène Poulit-Duquesne. The post has been expanded to cover all image, media and digital activities of the brand. Cabellos has also been made a member of Boucheron’s management committee.

He succeeds Marie de Foucaud, who has left the company to join the New York office of Richard Attias & Associates as chief marketing and communications officer.

Cabellos was previously image and content director at Kering. Before that, he was global communications director of Carven and held positions in the press departments of Yves Saint Laurent and Dior Homme.