PARIS — Kering has tapped Hélène Poulit-Duquesne to become the new chief executive officer of Boucheron, effective Sept. 28.
Poulit-Duquesne joins the Place Vendôme jeweler from Cartier, where she has held the title of international business and client development director since June 2014. She has also been a member of that company’s executive committee.
At Boucheron, she will report to Albert Bensoussan, ceo of Kering’s luxury watches and jewelry division, which also comprises the Pomellato, Dodo, Girard-Perregaux, JeanRichard, Qeelin and Ulysse Nardin businesses.
Poulit-Duquesne is to fill a position that has been vacant since April, when Pierre Bouissou left the company, and is charged with ramping up its international expansion and reinforcing its elite positioning.
Revenues at Boucheron took a double-digit dive in the first quarter of 2015, penalized by a very strong comparison basis for last year, when Japanese consumers anticipated purchases ahead of a hike in value-added tax.
The poor performance of Boucheron contributed to a 4.5 percent decline in revenues on a comparable basis at Kering’s “other” luxury brands division, which excludes Gucci, Bottega Veneta and Saint Laurent, according to first-quarter sales data published in April. However, at its annual results presentation, Kering noted Boucheron’s sales rose year-on-year and its profitability improved.
Kering is slated to report its first-half results on July 27.
Poulit-Duquesne, who holds a degree from the French business school ESSEC, started her career at LVMH Moët Hennessy Louis Vuitton and has held a number of marketing and business development roles at Cartier since 1998. Cartier is owned by Compagnie Financière Richemont SA.
During Bouissou’s four-year tenure, Boucheron hired a new director of creation, Claire Choisne, and refocused on its pillar Quatre and Serpent Bohème jewelry lines, in addition to launching the Epure watch line and relaunching its Reflet timepieces.
Bensoussan has been overseeing the business since Bouissou’s exit and recently touted a positive reception to its high-jewelry collections, the latest of which was presented Thursday during Paris Couture Week and featured Indian inspirations.