LONDON — Bradley Horowitz has joined the board of directors of Lyst, the global fashion search and discovery platform, and will support the company on product development and management, Lyst said Monday.
Prior to Horowitz’s appointment, the company named Ian Rogers chief digital officer of LVMH Moët Hennessy Louis Vuitton to the board in 2018.
Lyst said it is now the largest fashion search platform in the world. In the last year, more than 80 million shoppers used the platform, and it has launched localized experiences in 14 countries including France, Germany, Russia and Japan.
Lyst allows users to search thousands of online fashion stores at once and has a digital inventory of 5 million products from 12,000 partners. They include Gucci, Net-a-porter, Farfetch, Matchesfashion.com and Balenciaga. Lyst also considers itself to be a source of global fashion data intelligence, including trends.
“Bradley is a true product visionary with a wealth of experience in building and scaling world-leading technology companies,” said Lyst chief executive officer and founder Chris Morton. “At this transformational time for the industry, his support will be invaluable as we continue on our mission to create the leading platform for all shoppers to search and discover fashion online.”
Horowitz said Lyst is in a “unique position” in terms of scale and technology and “with the huge global fashion e-commerce opportunity to play for. This makes for a product with exceptional growth potential.”
Horowitz is a vice president of product at Google, where he has been in leadership roles on a wide range of Google teams. Previously, Horowitz was Yahoo’s vice president of advanced development, where he drove the acquisitions of Flickr and MyBlogLog, launched the Brickhouse incubator and developed new products like Yahoo! Pipes.
He also sits on the board of Singtel.
The board appointment coincides with three new senior Lyst hires. Lucas McGregor joins as chief technology officer, after having worked at enterprises including The Walt Disney Co. and Lottovate.
Simon Dance, former EU head of SEO for Amazon, has returned to Lyst as senior vice president of growth. Nicolas Combremont, previously at Expedia Group, will join in September as senior vice president of international.