MILAN — Brama Group is building its management team and has tapped Sirio Lanuti as general director, a new role.

Lanuti was most recently chief financial officer of Italian accessories and apparel company Maliparmi. He started his career at Deloitte and began his professional path in the fashion industry in 2009 at Twinset, followed by Atos Lombardini.

Based in Modena, Italy, Brama is the European distributor of brands including J Brand, Enza Costa, Frame, Equipment, Current/Elliott, Mother, Norma Kamali, Opening Ceremony, Fine Edge, Frida Muse, ATM Anthony Thomas Melillo and Local Authority LA.

Renzo Braglia, chief executive officer of Brama Group, expressed his confidence in Lanuti’s “experience and skills” as “decisive added value” for the company. “Over the past few years, our group has grown exponentially and at great speed and the role of Sirio is a key element at this moment to consolidate,” Braglia said.

Brama Group

Sirio Lanuti  Courtesy Image

Lanuti said he believed in the development potential of Brama, as well as in the “quality and values of the team” and the brands it commercializes. “The goal is to enhance as much as possible the innovative spirit of the business model, which grew significantly in the past few years” and which stems from the “fundamental union” between Braglia’s “vision” and that of his father, president Paolo Braglia.

Last year, Brama opened its Milan headquarters and showroom for direct Italian and international distribution. The group’s first directly operated showroom opened in Paris in 2011. The others are based in Madrid, Düsseldorf, Munich, Copenhagen, London and Antwerp, Belgium.

In January, Brama said it was launching its first women’s knitwear label. Named Fine Edge, the collection is designed by a creative team based in the U.S. and produced in Italy with local yarns.

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