Mark Briggs, executive vice president, creative, for the Hudson’s Bay Co., has left the company.
“We appreciate Mark’s contributions to the company over the last five years and wish him well in his future endeavors,” a Hudson’s Bay Co. spokeswoman said Friday, confirming Briggs’ departure to WWD.
The company had no comment on why Briggs left, or whether it would fill Briggs’ role with another individual or reassign his responsibilities.
Briggs first became associated with Hudson’s Bay in March 2014 when he joined the Saks Fifth Avenue division as chief marketing officer, coming from Harrods in London. Briggs spent 20 years at Harrods.
At Saks and Harrods, Briggs put together collaborations, visual schemes for the windows and the stores, and marketing campaigns to bring excitement to the businesses. At Harrods, one of his biggest productions involved closing the streets of London to celebrate the Queen’s 60th year on the throne, gathering dozens of employees outside to sing a rendition of “God Save the Queen” and getting Tiffany and De Beers to create versions of the regal headpiece.
In the fall of 2015, when the Toronto-based HBC said it was cutting 265 non-customer-facing positions to save $75 million annually, it formed three “centers of excellence” for customer relationship management [CRM], human resource functions, and creative, with the centers serving the Saks Fifth Avenue, Hudson’s Bay, Lord & Taylor and Saks Off 5th divisions. Briggs became head of the creative center.