MILAN — Norbert Stumpfl has joined Brioni, WWD has learned. The Italian luxury men’s wear company, controlled by Kering, confirmed the arrival of Stumpfl as an in-house designer in September, without communicating additional details. It is understood, however, that the designer’s remit is not the same as former creative director Nina-Maria Nitsche, who exited the brand in July.
According to his LinkedIn profile, Stumpfl is listed as head of design at Berluti. A Central Saint Martins alum, he has freelanced for Louis Vuitton and Adidas in 2016-17; was men’s head designer at Balenciaga from to
Nitsche had joined Brioni in June 2017, returning the brand to its classic tailoring tradition and was the company’s third creative director in less than three years, succeeding Justin O’Shea, a women’s retail executive who had no design experience. O’Shea left the company in October 2016 after a disruptive six-month stint. He chose the see-now-buy-now format, relying on a heavy emphasis on the Seventies à la “Shaft,” and further pushed Brioni away from its core customer by tapping members of the rock band Metallica as the faces of the brand’s ad campaign. Shortly after, in February 2017, then-ceo Gianluca Flore, who had handpicked O’Shea, also left Brioni, and was succeeded by Fabrizio Malverdi. Previously, British designer Brendan Mullane held the role of Brioni creative director from July 2012 to February 2016, under former ceo Francesco Pesci.
As reported last month, Brioni has turned to Pierce Brosnan to be the face of its fall Tailoring Legends advertising campaign. The Hollywood leading man has long been a fan of the brand, starting in 1995 when Brioni dressed him in “Golden Eye,” the first film in which he starred as James Bond and the three subsequent Bond roles he played through 2002. Brosnan succeeds Anthony Hopkins, who has been the face of the brand for the last two seasons, and Samuel L. Jackson.