Bulova has appointed a new president, creative director and chief operating officer — all hailing from Fossil.

Sian Williams was named president of Bulova Corp.’s Toronto-based Canadian subsidiary Bulova Watch Co. Ltd. Williams, who will report to president of Bulova Corp. Gregory Thumm, comes from Fossil Canada Inc. where he served as general manager.

New creative director Thierry Casias will work with the marketing and product development teams. His most recent position was senior product designer for Fossil ladies’ dress watches and Marc by Marc Jacobs (a Fossil-licensed brand).

Bulova has also brought on Ron Spencer as chief operating officer, who spent the past seven years as Fossil’s senior vice president, global operations. In his new role he will oversee operations, information technology and Bulova Watch International Ltd., Hong Kong.