Sarina Godin has been promoted to president at Butter London, effective immediately.

Godin has served as vice president of product development and marketing at the company since March 2014 where she oversaw all the marketing efforts, product innovation and the management team.

In her new role, where she will replace Leslie Freytag, former chief executive officer and president of Butter London, Godin will manage all divisions including product development, marketing, sales and operations.

As president Godin is looking to do three things: Increase brand awareness, grow retail sales with strong partnerships and marketing programs and further enhance innovation and technology.

“We’ve evolved Butter London from where the brand was a year ago and are just now in the process of implementing some of the changes in the brand positioning and the overall look and feel,” said Godin. “We have four new launches that just came out and speak to that level of innovation and the technology that we’ve worked over the past year. We are already in the first two weeks of sales and we’re seeing significant growth.”

Prior to Butter London, Godin worked at Bare Escentuals as vice president of marketing and product development helping build the brand in terms of product innovation, marketing and customer engagement.

This story first appeared in the April 17, 2015 issue of WWD. Subscribe Today.