Carlisle Etcetera has named Caden Stobart its chief marketing officer.

Stobart will be responsible for revamping the company’s consumer-facing assets and will focus on strengthening branding, improving awareness and increasing distribution to drive sales growth.

Stobart was previously at French Connection, where she led the American division. While there, she developed strategies to improve the brand’s perception, as well as align its digital and retail operations. Stobart began her fashion career at Gucci before joining All Saints and then Alexandre Birman.

Terrence Moorehead, president and chief executive officer of Carlisle, said, “More than ever, our curated approach to fashion is extremely attractive to luxury consumers, and Caden’s experience and passion will be vital to our success as we focus on repositioning our company for the future.”

Stobart, who received her B.A. in economics and visual arts from Brown University, also attended the London School of Economics.

House of Carlisle is a luxury apparel firm that has marketed woman’s luxury apparel for 35 years, specializing in handcrafted designs. Carlisle Etcetera LLC is owned by Royal Spirit Group.

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