A fall campaign image from Calvin Klein Jeans, photographed by Willy Vanderperre and styled by Olivier Rizzo.

Cedric Murac has joined Calvin Klein Inc. as executive vice president, content creation and innovation, a new role.

He will work closely with Raf Simons, chief creative officer, and will be responsible for leading the development of all content for the brand, including advertising campaigns and digital marketing content. Murac reports to Marie Gulin-Merle, chief marketing officer.

Most recently, Murac was with Estée Lauder Cos. Inc. as vice president, global creative, leading content for a portfolio of seven brands. Before that, the Parisian-born Murac held various creative roles at Mazarine, Publicis 133 and Betc Luxe.

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