José Bautista in his Canada Goose jacket.

Outerwear brand Canada Goose bolstered its executive team today with three appointments. The company named Lee Turlington chief product officer; Jackie Poriadjian-Asch chief marketing officer, and Scott Cameron executive vice president of e-commerce, stores and strategy.

Poriadjian-Asch succeeds Kevin Spreekmeester who will now serve in a new role as chief brand officer.

The Toronto-based company said the appointments bring “deep expertise across a variety of industries” and that the new “executive members significantly broaden the company’s leadership capacity and will play a primary role in driving product innovation, supporting continued global growth, and maximizing the brand’s opportunities ahead.” Dani Reiss, president and chief executive officer of the company, said with the additions, Canada Goose has “never been in a stronger position to succeed.”

“We have an exciting and aggressive vision for the future with the wind at our back, and we have the right talent to make it happen,” Reiss added.

Turlington served in various leadership roles at Nike, Patagonia, The North Face and Fila. “[Turlington] has developed a global reputation for shaping strategy and leading companies, and has worked in a consulting role for Canada Goose over the past ten years,” the company stated. “He will oversee the growing design and merchandising organization with a strong focus on innovation as the company continues to expand into new seasons and product categories.”

Poriadjian-Asch previously served as senior vice president of global brand marketing at UFC. At Canada Goose, the company said she “will continue to build and oversee an integrated marketing team and will be responsible for developing a business intelligence practice to provide insights that will help shape strategy across all aspects of the business.”

Cameron previously served as a partner at McKinsey & Co. and will be “responsible for growing Canada Goose’s direct-to-consumer channels globally, including the upcoming launch of the company’s first flagship retail stores in Toronto and New York City.”

Spreekmeester joined Canada Goose in 2008, and the company noted this his “rich brand-building expertise and passion for the brand will continue to be an immeasurable asset to all strategic brand decisions.”