The Canada Goose Short Hills Flagship.

Canada Goose has made a new hire.

Woody Blackford will join the Toronto-based outerwear brand as executive vice president of design and merchandising. He will oversee the global design and merchandising organization with a continued focus on category expansion and innovation. Lee Turlington, currently chief product officer, will be leaving the company at the end of the year to focus on his consulting practice.

Blackford, a 25-year apparel and footwear veteran, most recently served as vice president of global design and innovation at Columbia Sportswear Co.

Woody Blackford

Woody Blackford 

“As someone who’s deeply passionate about product performance, I’ve watched and admired Canada Goose for years as it continues to lead the performance luxury category, while staying true to its DNA as a function — first brand,” said Blackford. “With footwear and other category expansion opportunities on the horizon and a focus on innovation, I am thrilled to join the company and lead an already exceptional team.”

Dani Reiss, president and ceo of Canada Goose, added: “Pushed far enough, function has become fashion. We are a function — first company built on authenticity — and that’s what Woody lives and breathes. I’m excited to have him leading our design and merchandising team as we continue to grow our existing categories, and grow into the white space we see ahead.”

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