LONDON — Stella McCartney has a new chief marketing officer in Caroline Deroche Pasquier, who has joined the London-based brand from Coach, where she held the role of senior vice president of global public relations and brand communications, WWD has learned.
Previously, she worked with Riccardo Tisci at Givenchy where her title was global communications director. She has also worked at Louis Vuitton and Yves Saint Laurent.
At Stella McCartney she will direct strategic plans and initiatives across multiple communications channels and work closely with the creative director to communicate the vision of the brand, and help to drive its success.
She will be working alongside the existing Stella McCartney teams and report to the chief executive officer, Frederick Lukoff. She began work on June 3, and is based in London.
Deroche Pasquier steps into the shoes of Stephane Jaspar who left Stella McCartney earlier this year. In April, Jaspar was named chief brand officer of The Webster, a new role.