PARIS — Carrefour Group SA has named José Carlos Gonzalez-Hurtado, a former Procter & Gamble marketing executive, its chief commercial officer, a new post.

The retail said the new position reflects chief executive Lars Olofsson’s plan to strengthen its customer focus and revive the Carrefour brand as he continues to restructure the business.

Spanish-born Gonzalez-Hurtado, 45, was a 20-year veteran of the consumer products giant, most recently president of P&G’s Braun subsidiary. He

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