Centric Brands Inc. is staffing up.

The company, formerly known as Differential Brands Group Inc., has named Anurup Pruthi chief financial officer, effective immediately. He will report to Jason Rabin, chief executive officer.

Pruthi was formerly cfo of The Children’s Place and has also served in that role for the retail subsidiary of Reliance Industries, and was ceo of the Future Group business consulting and services company. He has also held senior executive positions at Burberry, Mexx Europe Holding, a subsidiary of Liz Claiborne, Inc., and Liz Claiborne.

“We are thrilled to have a seasoned retail executive like Anurup join our team as we begin to build and grow Centric Brands,” Rabin said. “With more than 25 years of experience spanning numerous financial and operational roles at large retail and consumer-branded companies across the globe, Anurup brings extensive knowledge and expertise to our executive team. I look forward to partnering with him as we leverage and grow our core expertise in women’s, men’s and kids’ apparel and accessories.”

At the same time, Centric said that Glenn Krevlin, founder, principal and portfolio manager of Glenhill Capital, has joined the company’s board of directors.

“Glenn brings over 30 years of experience advising and investing in top-tier consumer brands,” said William Sweedler, managing director of Tengram Capital Partners and chairman of Centric’s board. “He holds long-standing positions on other public company consumer boards of directors and has been instrumental in helping to lead various growth efforts for companies.”

Centric Brands owns Robert Graham, Hudson and Swims brands and licenses over 100 labels in men’s, women’s and children’s apparel and accessories.

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