For the first time in its history, Chanel has named a consulting dermatologist to its beauty roster.

This story first appeared in the December 23, 2011 issue of WWD. Subscribe Today.

Dr. Amy Wechsler, a Manhattan-based physician who is board certified in both dermatology and psychiatry, will serve as a U.S. advisor to the brand.

“Amy has many very specific characteristics which make her the best candidate for this position,” said Christine Dagousset, executive vice president for Chanel fragrance and beauty. “She is one of a handful of doctors in the U.S. to be certified in both dermatology and psychiatry; like Chanel, Amy believes that the mind-body connection for skin is very important. Also, Amy can lend insight on what American women are concerned about and what they want in their skin care. She will help us to make skin care even more relevant and customized to American customers.”

Dagousset noted that Wechsler will also serve as a liaison between the U.S. branch of Chanel and the brand’s global research and development team and will assist the brand with explaining science in an easy-to-understand way. She wouldn’t comment on the length of Wechsler’s contract except to say that “we will have a long-term relationship.”

Another initiative, slated for the first half of 2012, will involve Wechsler teaming up with Chanel to create in-office treatments with Chanel products. The first is expected to involve Chanel’s new Hydra Beauty serum, which launches in April.

“The Chanel-branded in-office procedures will be designed to increase the efficacy of at-home skin care with Chanel products and the in-office procedure itself,” Wechsler added.

This deal marks the first time Wechsler has teamed up with a specific beauty brand. “To me, Chanel is the best beauty brand out there — they are well-rounded and think about beauty from the inside out. The majority of my clients, right now, seem to be concerned with hyperpigmentation, dry skin and sensitive skin — but unlike an Asian customer, American women won’t take the time in the morning to do an eight-step regime. I’m looking forward to addressing skin care concerns with Chanel.”