PARIS — Parisian jewelry house Chaumet has brought in two new executives to hold positions related to the brand’s image, naming Xavier Pouget head of communications and Guillaume Robic heritage director.
The move comes amid an international push by the Place Vendôme jeweler, which is gearing up to enter North America, via Canada, in the coming months and plans to expand in Australia. Earlier this year, the house brought around 300 pieces, including a sword that belonged to Napoleon, dating back as far as the 18th century, for an exhibition in Beijing’s Forbidden City.
Pouget, a former L’Oréal executive, will become director of communications and image in January. He previously worked at L’Oréal brands Lancôme and Armani International, as well as Maison Agnès B., Hermès International and Gap Inc.’s French operations. He will also join the jewelry house’s management committee.
Robic, the director of brand heritage, has worked for the French cultural ministry and national museums including the Pompidou Center, and joins in January from the Paris mint Monnaie de Paris.
Pouget will succeed Anne-Line Roccati, while Robic replaces Béatrice de Plinval, both of whom will continue to work for the jeweler on specific projects, the brand said, without describing them.
In the statements announcing the new recruits, Chaumet chief executive Jean-Marc Mansvelt thanked de Plinval for preserving and promoting Chaumet’s heritage and Line for giving “new momentum to the house in terms of its image and communications.”