Miki Racine Berardelli was named president of digital commerce, chief marketing officer and executive vice president of Chico’s FAS Inc.

This story first appeared in the July 2, 2014 issue of WWD. Subscribe Today.

Her responsibilities will include overseeing Chico’s, White House|Black Market, Soma and Boston Proper’s e-commerce efforts, as well as customer analytics, digital marketing, social media and strategic planning.

Berardelli’s background includes developing customer-based strategies and marketing initiatives. Prior to joining Chico’s, she was chief marketing officer at Tory Burch. Before that, she was senior vice president of marketing at Ralph Lauren.

Berardelli was recognized as one of the top women in cross-channel retail by Retail Online Integration and as one of Brand Innovators’ Top 50 Women in Brand Marketing. She served on the board of Shop.org, the digital division of the National Retail Federation, for the past seven years.

“Miki will be joining a talented team at a very exciting moment,” said David F. Dyer, president and ceo of Chico’s FAS. “We’ve repeatedly stressed that a commitment to omnichannel innovation and customer focus lie at the center of our company’s multiple growth strategies. Miki’s talent and versatility will play a vital leadership role across all of our marketing efforts and in particular how we advance and align e-commerce, digital marketing, social media and other ways to drive our company’s growth in today’s ever-changing retail landscape.”

Herbert Mines Associates in New York conducted the search for Berardelli.

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