Giulia Costantini

LONDON — Secoo, China’s largest online luxury platform and the Nasdaq-quoted firm, has named Giulia Costantini managing director Europe, with responsibility for all aspects of operation in the region, the company said Tuesday.

Costantini, who has already taken up her role, is charged with developing brand awareness, forming partnerships with luxury brands and retailers, deepening relationships with existing partners and expanding Secoo’s presence in Milan, London and Paris. She will also support group-wide strategic communications outside China. She reports to Eric Chan, chief executive officer of Secoo Luxe.

She previously held senior positions at Polo Ralph Lauren Corp., Goyard, Rocco Forte Hotels, Philips and most recently Sotheby’s, where she was global head of branding, advertising and loyalty.

“As we write the next chapter in Secoo, we continue to add exceptionally strong leaders with the vision, passion and talent to grow our company. Giulia brings a fresh perspective and wealth of experience to Secoo,” said Chan.

Secoo is China’s largest premium e-commerce platform, as measured by gross merchandise volume in 2016, according to Frost & Sullivan, the corporate consulting firm. It was listed on Nasdaq last year, and has a market capitalization of $713 million.

Its online platform includes and mobile applications, while it also has off-line “experience centers,” all of which offer more than 300,000 sku’s, and more than 3,000 domestic and global brands, including Tod’s, Salvatore Ferragamo, Versace, Pomellato, Prada, Bally and Jimmy Choo. It has in excess of 16 million registered members, mostly in China, and the company said it is working to extend its international reach.

Relying on a proprietary database of luxury products, authentication procedures and brand cooperation, Secoo said it is able to ensure the authenticity and quality of its products, which range from in-season luxury items to vintage and collectors’ items.

As reported earlier this month, Secoo is partnering with Parkson Retail Group, the retail arm of Malaysia’s Lion Group, which operates 44 department stores across 20 provinces in 31 Chinese cities, to offer shoppers reciprocal membership benefits in each firm’s loyalty program.