UBM Americas is beefing up the ranks of its U.S. Fashion Group and has brought former MAGIC president Chris DeMoulin back into the fashion fold to serve as its chief.

UBM Americas is part of UBM plc, the largest trade show organizer in the U.S. and owner of MAGIC, Project, Coterie, WWDMAGIC, FN Platform and other shows. The U.K.-based UBM bought Advanstar Communications last year for $972 million.

On Tuesday, the company named DeMoulin managing director of fashion for UBM Americas; he will report to Simon Foster, chief executive officer of UBM Americas. DeMoulin had been president of MAGIC from 2008 to 2012 and most recently was president of licensing and executive vice president of customer development for UBM Advanstar’s powersports and automotive division.

At the same time, Tommy Fazio has been promoted to the new role of president of retail fashion. Formerly president of men’s fashion for the company, Fazio will be charged with developing and implementing a cohesive retail engagement strategy across the Fashion Group and developing new programs to connect retailers and exhibitors. Before joining Advanstar in 2012, Fazio had been with Nordstrom, Simon Spurr, Bergdorf Goodman, Neiman Marcus and Calvin Klein.

Succeeding Fazio as head of men’s fashion is Erik Ulin, who most recently served as president of J.Lindeberg USA. He will oversee MAGIC, Project, The Tents, The Collective and the Pool trade show. Ulin has more than 15 years’ experience in international business and fashion and has worked for Sweden’s Arthur D. Little and The Swedish-American Chamber of Commerce.

“Since Advanstar was acquired last December, we’ve been spending time figuring out the best way to integrate it into the larger company,” DeMoulin said. “This is the final step in that alignment.”

It also helps fill the role that will be vacated at the end of the year when Joe Loggia, currently ceo of UBM Advanstar, exits the company.

Both Fazio and Ulin report to DeMoulin.

DeMoulin said that the “renewed focus on retail engagement through Tommy Fazio’s appointment, Erik Ulin’s addition, my new role and the continued efforts of the senior executive team will benefit every aspect of the fashion shows. Together with Tom Nastos, president of women’s fashion; Leslie Gallin, president of footwear, and Christopher Griffin, president of sourcing, I look forward to continuing to grow the fashion portfolio and maintain UBM as the leader in U.S. fashion trade events.”

DeMoulin said the company has been working on increasing the “time and resources” spent on enhancing the experience for retailers, and the addition of Fazio to this role “ups the ante.”

Fazio said he hopes that by overseeing the retail experience for all of the company’s shows, it will create a “one-voice strategy across men’s, women’s, children’s and sourcing.”

Ulin said that although he has only just started in his new position, he hopes to “bring perspective and value to the shows” by calling on his experience as an exhibitor for the past three-plus years.

DeMoulin said that there will not be any visible differences in the shows in 2016, saying this is “not a change agenda. We’re just taking the momentum and moving them forward. And as Tommy moves into his position, we’ll be developing new roles for retailers.”

UBM’s Foster said: “These executive appointments are a key step to integrating Advanstar into the UBM global organization and lay a strong foundation for when Joe Loggia, current ceo of UBM Advanstar, leaves at the end of the year. It highlights our commitment to the fashion industry and our ability to provide premium platforms that create connections throughout the fashion world.”

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