BROTHERS IN ARMS: Christopher Raeburn has tapped his elder brother and fellow designer Graeme Raeburn as performance director of his eponymous brand, which will mark 10 years in business next year. An announcement is expected this week.
“What my brother [Christopher] and his team have achieved in 10 years is nothing short of incredible,” said Graeme, adding that he was excited “to combine expertise in materials, products and fabrication with sustainable and responsible design practices.”
Graeme joins Christopher Raeburn after 10 years at the cycling brand Rapha, where he worked across men’s, women’s and accessories in his role as lead designer. The position of performance director at Christopher Raeburn is a new one.
The appointment follows Christopher’s recent appointment as Timberland’s first global creative director, a role that will see him split his time between Timberland and his signature brand, which specializes in taking used, discarded or surplus materials and turning them into men’s and women’s fashion.
“It’s a real coup for us to bring someone of Graeme’s caliber into our business and we are excited to bring our collective design approaches and truly fuse fashion and function as we enter the next chapter of the business,” said Christopher, adding that Graeme’s challenge will be to bring a greater emphasis to material innovation and performance/functionality within each product.
Asked why it hired the elder Raeburn, the company said that when Graeme made the decision to leave Rapha the opportunity to bring someone of his experience into the business was too great to pass up, “irrespective of the family connection.”
At Timberland, Christopher has already created a capsule collection based on vintage Timberland items, which he has deconstructed and remade into contemporary runway pieces. He employed materials including organic cotton and recycled PET, which is derived from plastic bottles, to create outerwear, trousers, shirts and T-shirts.
The collection landed in-store and online last month. Going forward, Raeburn will work closely with each brand team to create a collection of Timberland footwear, apparel and accessories, and his first full collection across men’s and women’s wear will be for fall 2020.
Christopher Raeburn will be showcasing its next collection at London Fashion Week, Pitti Uomo in Florence and MAN in Paris in January.