Annabelle Yu Long has been named to the board of directors of Coach Inc., bringing the number of board members to nine.

Long is currently chief executive officer of Bertelsmann China Corporate Center, and managing partner of Bertelsmann Asia Investments and earlier was a principal at Bertelsmann Digital Media Investments. Previously she was a producer and lead anchor for the Sichuan Broadcasting Group and a producer and host for Chengdu People’s Radio Broadcasting.

She is also an active member of the World Economic Forum’s Young Global Leaders Advisory Council and a member of its Global Agenda Council on the Future of Media, Entertainment & Information. Her other board affiliations are BitAuto and China Distance Education, both of which are traded on the New York Stock Exchange.

“As Coach continues its transformation into a global modern luxury lifestyle brand, Annabelle’s strong business acumen, insight about the Chinese consumer and knowledge of and experience with the media landscape in China, coupled with her track record of investing in digital and lifestyle companies, will bring unique value to the Coach board,” said Victor Luis, ceo of Coach Inc.

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