LONDON — Coach has appointed Amber Pepper to the role of marketing and communications director for its European arm of the business.

Pepper will report into Nigel Darwin, president of Coach Europe, and be responsible for the overall marketing and public relations strategy of Coach’s business in Europe, as well as oversight of Coach’s European communications, digital, and celebrity agencies.

“There is so much opportunity here, so much potential for the brand to grow in Europe, but the thing about Europe is that it’s several markets and it takes a really strategic approach,” said Pepper in a telephone interview.

Pepper will be based in London, but will be spending a sizeable amount of time in the U.S. and in Continental Europe.

“Amber’s appointment is a significant part of Coach’s growth strategy in Europe,” said Darwin in a statement. “As we develop our business in the region, Amber will be an invaluable member of our leadership team.  She brings strategic perspective, an extensive knowledge of our markets and a track record of innovation — a vital combination as we build brand resonance and awareness across the region.”

Most recently, Pepper served as chief marketing officer for online fashion forum, and prior to that she was head of marketing and communications at Harrods.   

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