Cristina Mollis.

MILAN — Italian retailer Coin SpA has appointed Cristina Mollis chief executive officer.

This is a new role for the company, which in March 2018 was fully acquired by Centenary SpA, a new company formed by Coin’s management team and other investors, from British private equity firm BC Partners.

“In a moment of huge transformation of the retail business, the appointment of Cristina Mollis brings new energy and digital competence which will be key to evolve our business,” said Giorgio Rossi, who was named Coin president last November. “Mollis will guide Coin in a new, exciting phase of its development with the goal of offering an engaging shopping experience through the best product offering, including in-house labels and international brands, and by combining off-line and online.”

Mollis kicked off her career as a consultant at Valdani and Vicari prior to joining the first digital team of Value Partners, where she became vice president of Value Team — Business Unit Digital Transformation, which she guided for seven years. In 2008, she founded digital consultancy agency NuvÒ, which was acquired in 2015 by H-Farm. Mollis exited H-Harm in 2018.

“I think it’s time to launch a new type of entrepreneurship, driven by innovation and sustainability,” Mollis said. “At Coin we want to reach ambitious results, rooting our business in those progress values, which companies have to deal with: sustainability, alignment of the business targets with economical and social interests and putting people at the center.”

Coin manages directly and through franchisees about 40 stores that sell apparel, beauty products and home decor under the Coin, Coincasa and Coin Excelsior banners.

Last March, on the heels of the acquisition by Centenary SpA, the group unveiled its third Coin Excelsior outpost in Milan’s CityLife shopping district, following units in Rome and Venice, which opened in 2014 and 2015, respectively.

Coin was founded by Vittorio Coin in 1916. In 1974, grandsons Vittorio and Piergiorgio took the helm of the family company. In 1999, the Coin Group was listed on the Milan Stock Exchange. While run by the founding family’s fourth generation, the Coin Group was in 2005 acquired by European private equity concern Pai Partners and two years later, British-based BC Partners took control of the Coin Group and delisted it.