Coach store

Courtney Colavita has been elevated to vice president of global communications, brand advocacy and social for Coach.

She succeeds Caroline Pasquier, who left last June to join Stella McCartney as chief marketing officer.

Colavita, who joined the brand two and a half years ago to head its global social media strategy, will report to Carlos Becil, chief marketing officer, and Stuart Vevers, executive creative director. Together, they will work to define Coach’s global communications strategy in regards to public relations, editorial, events, celebrity and influencer relationships and social media, the company said.

During her time overseeing social media for Coach, Colavita is credited with growing the brand’s global social standing significantly. She has also taken on duties leading social and content marketing strategy and storytelling.

Prior to Coach, Colavita was worldwide director of social media and digital content for Gucci. She has also held editorial roles at Details and WWD.

Reporting to Colavita will be Amanda Peña, who has been promoted to senior director of global public relations and brand communications, as well as Kate Mack, who was elevated to senior director of celebrity relations. Peña, who was hired to lead brand communications over two years ago, took on global public relations and editorial oversight last spring. Mack for the past year has been leading the brand’s global ambassador programs, along with overall celebrity and influencer strategies.

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