MILAN — Benetton Group has named three new executives to develop its United Colors of Benetton label: Marco Messini, chief distribution and sales officer; John Mollanger, chief product and marketing officer; and Piero Maldini, retail director.
 
“We’re going through a phase in which we are very intent on keeping the company’s business focused in tough market conditions,” said Benetton Group chief executive officer Marco Airoldi.
 
Messini, who spent a decade at VF Corp., most recently as vice president of EMEA franchising for all the company’s brands, had also worked in sales for Diadora and Invicta.
 
Mollanger was previously director of product and marketing for Asics in Japan, and had also worked for Nike and Puma in the U.S. and in Europe.
 
Maldini joins Benetton after a variety of executive roles at Gruppo Giochi Preziosi, Autogrill, Coin and Upim.

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