PARIS — Swiss luxury watch brand Corum has named Davide Traxler as chief operating officer, making him the new head of management at the firm, a spokeswoman said on Tuesday. Traxler was previously chief executive officer of Chopard Italy.

Corum did not provide any additional details about the appointment, including Traxler’s starting date.

In 2013, Corum was purchased by China Haidian Group, which was renamed Citychamp Watch & Jewellery Group Limited last year. The group, chaired by Hon Kwok Lung, also own the Eterna and Rotary brands, in addition to Chinese brands Rossini and EBOHR.

In the last two years, Corum has repositioned its collections by reducing the number of references and introducing more watches at entry-level prices.

Under its current management structure, the brand is led by an executive committee, comprising five executives from Corum and two from Citychamp, headed by Jacques-Alain Vuille, executive vice president.

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