The Coveteur has added Andee Olson and Laurel Pantin to its staff.

Coveteur is a lifestyle site focused on fashion and culture.

Olson, who begins on March 29, joins the firm as site director and head of product. She will oversee the design team, all technology for the site including its rebuild and data analytics, as well as content and site optimization. She will also have oversight on its publishing operations. Olson will work with the content and sales teams to grow the site’s audience and revenues across its channels.

Olson was the production manager at, a part of Conde Nast, and before that the site’s editorial producer.

Pantin, who starts on March 28, joins Coveteur as editorial director and will manage the site’s content organization.

Pantin is a fashion editor and writer from Hearst, where she was senior fashion editor at Sweet. Sweet is a digital brand Hearst started in partnership with Snapchat. In that role, Pantin oversaw fashion and beauty content and set the direction for style coverage. Before joining Hearst, she was at Conde Nast as style editor for Lucky.