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Beauty Inc issue 05/09/2014

Petra Strand loves a good makeover, whether it is of people or of homes. While the makeup artist and founder of Pixi Beauty, which is sold in 1,700 Target stores, isn’t about to give up her day job, she has channeled her passion for interior design into a thriving practice with private clients. Strand traces her interest in home restoration back to a nomadic childhood, which made her yearn for a home to call her own. At age 22, Strand bought her first flat, a small Victorian studio in Stockholm, which she sanded, painted and filled with a mix of modern Ikea and vintage furniture. “I wanted it to be fresh, simple, clean and practical, and a little shabby, not too perfect,” she says. “My style hasn’t changed much.” Eight years ago, Strand moved to the U.S., where she settled in Santa Barbara, buying a Spanish house that had been virtually untouched since it was built in the Fifties. “It had great character, and it was super easy for me to see how nice it would be with just a little bit of TLC,” she says. In both interior design and beauty products, Strand pays keen attention to color and light. “My passion is enhancing natural beauty. It can be the natural beauty of women or it could be in rescuing a house,” she says. “With my real job being so intense, focusing on houses is my escape and my relaxing time.”

This story first appeared in the May 9, 2014 issue of WWD. Subscribe Today.

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