Cyril Chapuy

PARIS — Cyril Chapuy has been appointed deputy general manager of L’Oréal Luxe, according to the company on Friday.

“In light of L’Oréal Luxe’s steady growth during the past five years, the increasing number of brands within the division’s portfolio, and new challenges and market opportunities, it has been decided to create the function of deputy general manager L’Oréal Luxe, in charge of international brands, reporting to Nicolas Hieronimus, president Selective Divisions of L’Oréal,” the company said in a statement.

Chapuy became global president of L’Oréal Paris, the world’s largest beauty label, in 2010 and held the position through late in 2016. At that time, a L’Oréal spokeswoman said he was poised to start a new position within the group.

Under Chapuy’s tenure, L’Oréal Paris — with estimated sales of nearly 6 billion euros, or $6.4 billion — greatly upped its digital ante, introducing simulator apps, such as Makeup Genius. It further tapped into the Millennial zeitgeist by naming 15 digital influencers to spread the brand’s message for a year and also signing on a blogger as an ambassador, meant to serve as a bridge between classical advertising and the consumer.

L’Oréal Paris has, as well, continued expanding its lineup of faces that counts the likes of Julianne Moore, Naomi Watts and Blake Lively, by adding Susan Sarandon.

Earlier last year, L’Oréal Paris became an official Paris Fashion Week sponsor in a partnership that involves nurturing young fashion talent.

“Cyril Chapuy is widely recognized in the group for his vision, his strategic and marketing competency, his flair for visuals and brands, and his advertising talent,” said L’Oréal.

Chapuy joined L’Oréal Paris after having been global brand president of Maybelline New York for four years. Prior to that, he held positions in L’Oréal’s Consumer Division in Brazil, Gemey Maybelline France and LaScad.

The L’Oréal Luxe division includes beauty brands such as Lancôme, Giorgio Armani, Yves Saint Laurent and Kiehl’s.

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