David Cunningham has been named to the new post of chief marketing officer of Kaltex America, the large textile manufacturer. Most recently he was chief executive officer of Jade Marketing Group, and has earlier held senior posts at Ralph Lauren, Calvin Klein Jeans, Kenneth Cole and Tommy Hilfiger.

In his new post, Cunningham will be responsible for the creation of internal brands as well as private label brands. In addition, he will be responsible for continued innovation in fabric development.

“He will be creating new opportunities for us in an ever-changing retail environment. His knowledge of product, retailers, brands and consumers will be key to position Kaltex America into the future,” said Hebe Schecter, president and ceo of Kaltex America.

Cunningham, who is based at 350 Fifth Avenue in New York, reports to Schecter.

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