Jewelry firm Ritani has named retail veteran Deborah Fine as chief executive officer.

Fine, with two decades experience in the omnichannel sector, will split her time between Ritani’s e-commerce operations in Seattle and the firm’s headquarters in New York. Ritani is a manufacturer of engagement rings and fine jewelry using a vertically integrated, omnichannel sales model that includes a partnership network of 250 independent local luxury jewelers.

Fine’s previous experience includes ceo of Direct Brands, a retailer of media products in the U.S.; president of iVillage, an NBC Universal firm that was the first and is the largest media company dedicated to women online; ceo of Victoria’s Secret Pink, and the founder and president of Avon Mark Cosmetics. Before that she was vice president and publisher of Glamour and publisher of Brides magazine.

“Ritani was the first to launch a true ‘clicks-and-bricks’ model in the category….Ritani’s legacy of craftsmanship, business model innovation, and the ability for consumers to design their own merchandise are strong pillars for growth,” Fine said.

Henrique de Castro, the head of Cantor Ventures, said, “Deborah has demonstrated an impressive track record of leading best-in-class retail and media businesses and delivering significant results. Her experience and vision will help propel the growth strategy of the Ritani brand, as it seeks to gain market share in the omnichannel fine jewelry market.”

Cantor Ventures is a longtime investor in Ritani, which was founded in 1999.