By  on August 24, 2010

In a first for direct-response giant Guthy-Renker, Beverly Hills dermatologist and television regular Susan Evans will launch her namesake skin care brand Wednesday on HSN before Guthy-Renker begins airing infomercials for Dr. Evans Cosmeceuticals products in about six months.

This story first appeared in the August 24, 2010 issue of WWD. Subscribe Today.

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