Diane Dietz has been named president and chief executive officer of Rodan + Fields LLC, the skin-care brand founded by dermatologists Katie Rodan and Kathy Fields.

Dietz, most recently chief marketing officer and executive vice president for Safeway Inc., succeeds the retiring Lori Bush, who will remain on Rodan + Fields’ board of directors.

Dietz has more than 25 years of experience running large businesses and brands. While at Safeway, Dietz was responsible for functions related to marketing, merchandising, loyalty/digital strategy and the private label business. She was also responsible for the company’s extensive supply chain, including all distribution and manufacturing.

“Diane has a strong track record for leadership and building global brands,” said Amnon Rodan, chairman of Rodan + Fields’ board of directors. “This, combined with her expertise in operations management, makes Diane uniquely qualified to lead Rodan + Fields successfully into the future.”

Added Katie Rodan, “Diane is a seasoned executive with decades of experience and many accomplishments. Even more important, she’s a great fit with each of the four critical leadership competencies we evaluated as part of our selection process: strategic agility, business acumen, vision and mission-driven orientation.”

Before joining Safeway, Dietz spent nearly 20 years with Procter & Gamble in the health and beauty sector. She held various positions in brand management and general management, including Crest, and played a lead role in the Gillette acquisition, with responsibility for integrating the Oral B business unit in North America and globally.

Dietz sits on the boards of directors for both the Whirlpool Corporation and Zoosk. She holds a bachelor’s in marketing and economics from Northern Illinois University.

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