Dior Beauty is getting a piece of the rock — rock ’n’ roll, that is. The brand has hired Harley Viera-Newton as its house DJ. In this new role, Viera-Newton will create playlists inspired by Dior Beauty’s seasonal color collections, consult on product launches and host and DJ events for the brand.

This story first appeared in the August 11, 2008 issue of WWD. Subscribe Today.

Viera-Newton, a British native who grew up in Los Angeles, plays bass for the band Lissy Trullie and has gained a following as a DJ at New York’s East Village bar Lit. In addition, she currently studies Egyptology and social sciences at NYU’s Gallatin School of Individualized Study.

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