NEW YORK — Diane von Furstenberg tapped Eran Cohen as chief marketing officer, a newly created role that will take effect July 18.

This story first appeared in the June 5, 2013 issue of WWD. Subscribe Today.

Most recently, Cohen was cmo and executive vice president for New York & Co. Inc. Before that, he was senior vice president and cmo at Collective Brands Inc.’s Payless ShoeSource division, and held senior executive positions at Gap Inc., including the Gap and Old Navy divisions, and Esprit de Corp.

“His depth of experience and proven track record in innovative retail marketing will be instrumental as we continue to grow the DVF brand worldwide,” said von Furstenberg, to whom Cohen will report.

At DVF, Cohen will oversee areas of global creative marketing and public relations, which include brand development and digital media strategies.

“Diane and her exceptional team have built an iconic brand that strongly resonates with women around the world,” said Cohen, adding that he plans to contribute to the company’s “vision of first-class marketing and industry excellence.”

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